Thursday 31 October 2013

Lecture Notes 3: Chronologies 1: Type - Production & Distribution






  • We can chart our future clearly and wisely only when we know the path which had led to the present.
  • A basic insight into Typography... (Typographics, A lesson on typography)
  • "Type is what language looks like." ~ Ellen Lupton, speech made visible.
  • "Typography is the craft of endowing human languages with a durable visual form." ~ Robert Bringhurst
  • Type is a modernist obsession.
  • "The written word endures… the spoken word disappears." ~ Neil Postman
  • Where did it start? Mesopotamia (Ancient Sumer), 3200 BC (Mesoamerica around 600 BC)
  • All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.
  • The human mind reads words as whole, and so regardless of whether the alphabets are in the right order or not, we can still quickly decipher and read them.
  • Dictionary definitions of Typography: 1 The art and technique of printing with movable type 2. The composition of printed material from movable type 3. The arrangement and appearance of printed matter
  • Johannes Gutenberg, introduced printing to Europe, the movable type printing began in approximately 1436.
  • William Edward Forster, drafted the Elementary Education Act 1870, setting the framework for schooling of all children between the ages 5 to 12 in England and Wales.
  • Walter Gropius, founder of the Bauhaus school (1919-1933), the birthplace of modern design education.
  • Max Miedinger and Eduard Hoffman, creators of Helvetica.
  • Set out to design a new sans-serif typeface that couple compete with the successful Akzidenz-Grotesk in the Swiss market.
  • 25 years is the max. time that a design is protected by intellectual property before it lapses. Arial was released 25 years after Helvetica.
  • Microsoft practically ripped off Helvetica in 1982 with Arial.
  • Steve Jobs, 1990, introduced on October 15, the first Apple Mac to sell for less than US $1000.
  • "By making itself evident, typography can illuminate the construction and identify of a page, screen, place, or product." ~ Ellen Lupton
  • Type as an image, object, promotion, brand identity… etc.
  • "Typography fostered the modern idea of individuality but it destroyed the medieval sense of community and integration." ~ Neil Postman
  • Vincent Connare (1994), inventor of Comic Sans MS, he worked for Microsoft. (Reason number 2)
  • Tim Berners-Lee (1990), invented the worldwide web, and for free.
  • Bill Gates (1995), created Internet Explorer, the first globally adopted web browser. (Reason number 3)
  • "We realize now that long documents do not work on the web. We should need have though otherwise but all those short documents we're reading instead are poisoning our ability to read long documents." ~ John Clark
  • "Since typography is a communication method that utilizes a gathering of related subjects and methodologies that include sociology, linguistics, psychology, aesthetics and so much more… there is no single approach within typography that applies to everything." ~ Shelley Gruendler
  • We navigate our whole lives using words. Change and improve the words and we can probably change and improve the world.

Thursday 24 October 2013

Seminar Notes 1: Genre.  Animation and its relationship with/role in cinema

Ugh accidentally deleted my notes the first time...
  • The categorization of film in easily recognizable ways, such as horror, musical and western.
  • Often though these genres become deficient and contradictory, especially in recent films.
  • On a deeper level it is useful to think how particular narrative structures work within genres within animation.
  • In Bugs Bunny Rides Again (1947), the title is an obvious reference to western films, such as The Lone Ranger Rides Again, signifying the genre that this episode is going for even before it starts. At the time, several scenes were censored, such as the line spoken by character Yosemite Sam where he mentions Mahatma Gandhi, who was assassinated in 1948.
  • In Dr Jekyl and My Mouse (1947), while the title is an obvious reference to the book Dr Jekyll and Mr Hyde, the episode is not an absolute parody, with only a few familiar elements (Such as the potion and the transformation, though Jerry does not necessarily turn into a hideous monster) thrown into an otherwise typical Tom and Jerry episode. In fact, there weren't many horror elements in this episodes even though it was meant to parody one.
  • Grizzly Tales for Gruesome Kids as a series of mortality tales has always been known to be considerably dark (If not scary) for an animated series aimed at children, while most horror themed cartoon at the times would still hold back in terms of darker and mature themes, this series did no such thing, which perhaps proves effective, especially if parents wish to get their children to take their morals and lessons more seriously.
  • Achilles (1995) while telling the life and death of the titular character, focuses mainly on the relationship between Patroclus and him, a relationship that has been debated upon during the classical period and modern times (Be it a deep meaningful friendship or a egalitarian homosexual couple). Rather explicit for such a short film, it is also notable for using  symbolic elements (Masks, colors, lighting, shadows, etc.) throughout. It is a rather unique depiction of a greek tragedy, especially when the portrayal of the relationship between the two men was handled so eloquently if not beautifully, and in the form of an animation to boot.
  • Generic Plots: 1. Maturation (Coming of age/rites of passage) 2. Redemption (Transition of main character from bad to good, Zuko from Avatar the Last Airbender)  3. Punitive (Main, ostensibly good character behaves badly and is punished. Eg, Lisa Simpson in The Simpsons) 4. Testing (Willpower Vs Temptation) 5. Education (Main character moves from negative to positive perception of the world) 6. Disillusionment (Reverse of Education)
  • Definitions of Genre:                                                                                                                1. Discrete categories or types of film defined by visual, technical, thematic, or subject oriented consistencies. 2. A set of codes and conventions which determine particular expectations and outcomes in the narrative. 3. A term base on the recognition of particular kinds of visual and aural iconography which serve as key signifiers in an implied common language. 4. A means to recognize the ways in which limited and predictable features shape and determine the coherence of a presented form. 5. An infrastructure to film narrative which operates as a mode of order and integration. 6. A system which can change based on shifting historical and socio-cultural forces. 7. A framework which works with traditional models but also encourages redefinition through pastiche, exaggeration, etc. 8. A set of cinematic conventions determined by men which have absented women
  • Paul Well's Seven Genres of Animated Film: 1. Formal 2. Deconstructive 3. Politica 4. Abstract 5. Re-Narration 6. Paradigmatic 7. Primal

Friday 18 October 2013

Visual Analysis - Dusan Vukotic's "Surogat (Ersatz)" and Jiri Trnka's "The Hand"











Surogat (Also known as Ersatz or The Substitute) and Ruka (The Hand) both came out in the 60s (In 1965 and 1961 respectively) and were both produced by European studios. However it is the similarities that stop right there as both animations have very different messages that they had wished to show to their viewers, as well as how it was presented to them.

To start off, both already differ from one another in terms of animation technique and art style. Surogat was a cel-shaded animation with a stylishly simplistic and far more fun cartoony art style as compared to Ruka; all characters and props were drawn as very basic geometric shapes and were flatly colored save for the painted backgrounds that were textured in a nice contrast of attractive vibrancy.

Ruka on the other hand uses stop motion puppets, while the animation does have some rather intricately pretty details such as the puppet’s clothing and its quaint little home; it is easily overshadowed by the overall gloomy setting and lighting used throughout. The puppet that is used for the main character is incredibly heart breaking to look at in all its fragility (With its large, sad eyes), even when it was still being happy and contented with its life and before things had taken a really bad turn.

While both animations do not actually contain any proper form of dialogue, Surogat used far more entertaining and exaggerated sound effects to not only bring out the animation’s humorous tone, but to also further enhance actions and situations that are about to take place as well. Ruka limited its sound effects, going more for the usage of dramatic music, giving the overall animation short a dark, suffocating and depressingly spiraling sort of ambience as the story progresses.

As mentioned in a previous post, Ruka is a protest against communism, the hand, being the antagonist, symbolizing the repressive regime of the communist government, ever intent on taking complete control over the lives of those it rules over. And the puppet, symbolizing those very lives, a society suffering under the hand's control and struggling with all its might to break free.

Surogat’s balloon world (Complete with squeaky balloon sounds) setting already implies of the artificiality of the life the obnoxious main character was living, and despite how fun and how in control of it (Well most of the time) he was of it all, none of it was truly real, possibly symbolizing the beliefs of a society of people at the time who refused to see the truth of a harsh reality before their eyes, only seeing what they desired with rose-colored glasses, eventually though, the denial would consume them.

Again both presentations were done differently for the animation shorts, Ruka was actually straight to the point in its grim message, with no humor whatsoever with no pity at all given to its character as it never had a chance of winning. Surogat, despite it also having a meaningful message of its own, was presented in a far more entertaining and light hearted manner for the enjoyment of the viewers.

When you consider all of that, aside for some mildly adult (If not really clever visual gags) content seen throughout the short, I find that Surogat can be enjoyed by a larger audience as compared to Ruka, that was clearly aimed at a more adult audience for its serious message and complete lack of humor.

Both videos can be viewed at the provided links below:



Thursday 17 October 2013

Lecture Notes 2: Visual Literacy - The Language of Design

  • Our job is to communicate with the world, to solve problems with images, type and/or animation. We are interested in words, languages, messages and meanings. We need to be able to effectively communicate ideas, concepts and content to different audiences in a range of contexts.
  • Visual Communication:                                                                                                             1. Sending and receiving messages using type and images. 2. Based on level of shared understanding of signs, symbols, gestures and objects. 3. Is affected by audience, context, media and method of distribution.
  • Visual Literacy 1:                                                                                                                           1. The ability to construct meaning from visual images and type. 2. Interpreting images of the present, past and a range of cultures. 3. Producing images that effectively communicate a message to an audience. Interpret, Negotiate and Make Meaning in the form of an image.
  • Visual Literacy 2: Pictures can be read. Eg, A visual guide helps immensely when attempting to read the instructions on a foreign product.
  • Visual Literacy 3: What is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.                                  Eg, two lines can convey many things, a plus sign, first aid, hospital, positive, religion. By altering it slightly such as rotating it or extending one of its lines, even more be conveyed from it, such as a cross, a danger warning, multiplication, treasure map marking and incorrectness.
  • When putting them in groups, the symbols are put into context, by connecting them together, one would believe it to be used for mathematics OR if religion symbols were put together with that plus, we would see it as a religious symbol.
  • However, the real sign of christianity is not so well recognized as compared to the cross, the mass majority recognize the cross more so as the christian symbol than the fish.
  • Color changes would make the plus represent hospital and first aid, color is another form of communication.
  • By altering the backgrounds, colors and the two lines ever so slightly, it can present numerous meanings.
  • Visual Literacy 4: Visual Communication is made up of presentational symbols whose meaning results from their existence in particular contexts... the conventions of visual communication are a combination of universal and cultural symbols. Eg, colors used as established norms to differentiate gender signs more so than the symbols themselves.
  • Why are Visual Semantics important? Two similar symbols are used for very different contexts, powerful symbols can really affect our beliefs.
  • Visual Literacy 5: Being visually literate requires an awareness of the relationship betwen visual syntax and visual semantics.
  • Visual Literacy 6: Syntax: of an image refers to the pictorial structure and visual organization of elements. It represents the basic building blocks of an image that affects the way we read.
  • Eg, an egg can symbolize food, life, chickens, philosophy. An egg in a cup represents breakfast.
  • Visual Literacy 7: Semantics: of an image refers the way an image fits into a cultural process of communication. It includes the relationship between the form and meaning and the way meaning is created through. How, where, when they were created counts
  • Eg, Triangles represent a form of warning, circles commands. Octagon and upside down triangles are however used for only one sign each, used for particularly important messages, especially during emergencies when the image in the centre cannot be seen.
  • Visual Literacy 8: Semiotics: is the study of signs and sign processes, closely related to the field of linguistics, which studies the structure and meaning of language (Symbol, Sign, Signifier, Metaphor, Metonym, Synecdoche)
  • Symbol (Logo): Symbolizes an apple. Sign (Idenity): Is a sign for Apple products, Signifier (Brand): It signified quality, innovation, creativity, design and lifestyle
  • Visual Synecdoche: Term is applied when a part is used to represent the whole, or vice versa. The main subject is simply substituted for something that is inherently connected to it. This substitution only works if what the synecdoche represents is universally recognized. (Statue of liberty)
  • Visual Metonym: Is a symbolic image that is used to make reference to something with a more literal meaning. By way of association the viewer makes a connection between the image and the intended subject Unlike a visual synecdoche, the two images bear a close relation, but are not intrinsically linked. (Cab color)
  • Visual Metaphor: is used to transfer the meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar
  • Visual Literacy 9: "Work the metaphor" every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
  • Visual Literacy 10: Everything stands for something else nowadays, one thing never seems to have a lone meaning to it anymore. (Eg, apple)

Sunday 13 October 2013

Lecture 1: The Overview

For our very first Context in Practice lecture, a very quick overview of all the areas taught at our college was given along with surprisingly interesting and deep insights to go with the examples given.

Photography: Bolton Worktown Project (Mass Observation)



I had honestly never thought much about Photography, and so this was a very different look into what simply seemed like a documentation of the working class' daily lives in the late 1930s. To the naked eye, it could simply be said that this was merely photographic proof of how the lower working class lived at the time and nothing more.

But what if we considered a few things? Is it truly authentic? Who took this photo? Does it truly represent the daily lives of the entire working class?


Is that man waving? No, he is telling that man to get that camera off his face.
Members of the Mass Observation movement tended to be very well off people at the time, why else would they have had the time to take photographs for a living instead of struggling to make end's meet like the people they are photographing in the first place? There is also a possibility that these photographers had only taken photos of really badly conditioned areas, and were not actually doing a proper documentation of the entire working class, hence making future viewers to believe, that all lower class citizens at the time lived in such a state.

Even with photographs, things are not what they appear to be. And sometimes, even the photographers themselves can lie to you, making you believe in what they want you to see in the first place.

Animation: Ruka/The Hand (Jiří  Trnka)




Created by Jiří Trnka in 1965 shortly before his dead, Jiří was a Czech puppet maker, illustrator, motion-picture animator and film director, he has worked on a variety of works aimed at different audiences, though most of them tend to be for adults with mature, meaningful themes. He has especially been known for his extensive work of children literature and has been awarded the international Hans Christian Andersen Medal for illustrators in 1968 for it.

The film for starters does not have any dialogue but is still able to tell a pretty clear story to the audience, it tells the story of a contented craftsman living most of his life in a one room apartment, making pots for his flowers as the days go by. One day however a Hand visits the craftsman, using various tactics (Such as praise, money, indoctrination, force and even seduction) in trying to get the man to create glorified statues of the hand itself.


Once captured and forced to do just that, after completing the giant statue in a cage, the man escapes, running back to his home (Now completely deteriorated) and barricading up the entire place. Sadly however, it is one of his flower pots that kills him in his desperation to keep the Hand out.


I honestly found this type of animation (Puppet stop motion) creepy, but it definitely does evoke strong messages about the protest against communism, it makes sense why this film was banned in communist Czechoslovakia at the time as the message is incredibly strong, there were no attempts at all in blanketing it.


The Hand supposedly symbolizes the repressive regime of the ones that label themselves as the high power, forcefully seeking to take complete control over the man (Who symbolizes society itself) and making him do as they say.


While the puppet only has one expression throughout the entire film, we can still clearly fill his breaking spirit as the story advances, his deteriorating form and home also adds to his physical display of his suffering and struggle against the higher power.


And the final straw is when the Hand decides to officiate itself during the poor man's funeral, still practically making him a part of the higher power's system despite how hard he had tried to escape.


It is overall a powerful, melancholy, symbolic short film that continues represent those that work in an oppressive regime up to this day.


Advertising: Dunlop Tyres - Tested for the Unexpected (Tony Kaye)

Video Link Here
This advertisement was either trying to sell something, or were just used for something else entirely... Apparently Tony Kaye might have been aiming for a lot more than simply getting this company to sell more tyres.


This psychadelic style of filming might have been used as some form of creative identity that Tony wanted to create for himself, it was all filmed in black and white with colors put in later on. Considering all the strange elements in the video, it is needless to say that there is a larger message in there that most of us have yet to figure out...

It is pretty difficult figuring out what is the concept behind this advertisement aside from the fact that "Maybe these tyres are meant to hold well against weird stuff like this on the road". But I can say for certain that it is strange, crazy, and considerably different for its time and most definitely did its job in catching people's attention, be they the target audience or not.

Illustration: Normal Rockwell


"The Moon"
Norman Rockwell was an American painter and illustrator in the forties and fifties, known for his well drawn, realistically done and down-to-earth illustrations of the American life. It is the positivity and comforting feeling that these illustrations tended to give off that made Norman one of the most popular artists at the time, especially seeing that his style was the complete opposite of the rising radical art movement.
"The Four Freedoms"
Norman's work was also seen as a manner of creating a  positive outlook of things, by portraying the American life and culture in a positive light, especially during the Great Depression and during World War II, his illustrations as always focusing on small town values and morals. Rockwell has also received his fair share of critics, and has been told that most of his works appeared overly sweet (As expected), especially in the eyes of modern critics.

Sadly, he was perhaps one of the last few illustrators of the golden age, as the rise of modern and conceptual art soon took hold, the previously treasured skills of an illustrator was no longer needed as other methods such as photo montage could be used instead by those that lacked drawing skills.

It does bring to question about whether disciplinary art skills still exist today as it did back then when Normal Rockwell and other illustrators were so highly treasured by the media.

Graphics Design: Typography


Times New Roman by Stanley Morison and Victor Lardent
A font commissioned and supervised by Stanley Morison in 1931 after he had criticized how badly printed and typographically inadequate The Times was, the font was drawn by Victor Lardent, an artist from the advertising department of The Times. Named after the newspaper it was created for, this font was considered representative of the British.

Fraktur
A blackletter typeface, the font's distinctive style was meant to represent the Germans in their superiority, and was meant to be used for signage, documents and posters. It is based on the style of the Goths (East Germanic people).

Rejected Universal Font by Herber Bayer
As the name suggests, this was meant to be a font that could be used universally, a neutral font that was not meant to represent any part of the world (Unlike the previous examples) and could be used by all, it was however never accepted. It was a font consisting only of lower cases letters and was constructed with circles and straight lines, making it geometrically perfect. Presently, a remake of the rejected font is in development by Noah Rothschild.

Too conclude, the aim of Contextual Study should be about subjects that you do not normally see outside the cultural paradigm, subjects that will allow you to think a lot more than you normally do as well make you examine your own life further.